Professional Bookshops Limited

Already attracting over 1 million professional visitors every year, 2009 sees the launch of the Specialist Media – an integrated range of three exciting opportunities for carefully selected partners.

Rather than trying to be all things to all people, each of our online bookshops is exclusively focussed on a single professional niche. This gives advertisers the opportunity to target only individuals and organisations engaged in relevant trades & professions.

With a maximum of three advertisers per site and guaranteed exclusivity within each bookshop, clients enjoy highly visible content without the distraction of competitive or irrelevant advertising.

Each bookshop is designed to give our advertisers’ content the maximum visibility. Your advertising is visible throughout a visitor's session and with the average visit lasting over 5 minutes, your message really has time to work.

Drive your click through and conversion rates with our linked discount scheme. By offering our visitors increased discounts or free books if they meet your requirements and register / buy from your website, we can increase visitor numbers through our front door and deliver more “sales” directly to yours.

Discounts can be applied to every title within a bookshop or a handful of specific titles that are highly relevant to your business. Fully supported by our dynamic search engine campaigns and promoted on the front page of the bookshop, this gives our partners a unique way to create brand loyalty with our customers and open the door to direct communication.

Over the last two years we have built a highly responsive email database of over 30,000 active and responsive professionals - with more people joining every day.

To ensure that our database remains responsive, we carefully segment our data by bookshop and deliver only relevant information to each group on a monthly basis. By keeping our content relevant and timely, we can boast a higher than average open rate and by managing bounces immediately with our in-house call centre, we suffer a lower than average failure rate.

Whilst we will never sell or lease our data to a third party, we are happy to carry relevant offers or messages from advertisers.

The combination of highly targeted, exclusive advertising with pull-through activation makes Specialist Media a unique proposition for advertisers.

Whilst other websites may offer higher visitor numbers, why pay for advertising on a site where only a small percentage of visitors are potentially interested in your service? Given our tight use of keywords and targeted search engine optimisation, we can ensure that 100% of the visitors to your chosen bookshop are relevant.

Partnering with a Professional Bookshops gives you total exclusivity ensuring that no competitor can advertise within your chosen bookshop while your campaign is running. Furthermore, with only 3 carefully selected and relevant advertisers live in each bookshop at any one time, your message will not be fighting for attention.

Our online bookshops have been designed to deliver your message for the duration of a visit, not just for a few seconds on the front page. Depending on your level of sponsorship, you will enjoy one of three fixed page positions on the right hand side of every page and with an average visit to our bookshops lasting over 5 minutes, your message has time to work.

Today we target over 120,000 keywords running in hundreds of CPC campaigns across all of the major search engines and thousands of new keywords are added every month. Allied to this, our Search Engine Optimisation (SEO) expertise ensures that we feature at or near the top of the natural search for our main keywords.

Give it a try … Simply Google the phrase construction books and you will find us at the top of both the natural and paid-for searches.

To find out more about how we work with partners to maximise their return, give us a call or drop us an email and we will be happy to discuss your specific requirements in detail.

Highly Targeted Marketing Opportunities